Sales Planning


A sales plan is a strategy that sets out sales targets and tactics for  your business, and identifies the steps you will take to meet your  targets. A sales plan will help you: define a set of sales targets for    your business. choose sales strategies that are suited to your target  market.

Sales Planning in F.G.Planning & Sales Forecasting Software
  • Sales planning is important for every organization, therefore it must be done systematically and scientifically. The sales manager has to prepare the plan according to the market environment after the proper scanning of market as well as organization’s potential.
  • The process of sales planning begins with analyzing the organization’s situation, setting objectives, determining market potential, forecasting sales, making detailed plans based on it, committing resources to operations and performing the control function
  • Sales Planning is a key function in the procedure of sales management process. Sales planning is an effective method that involves sales forecasting, demand management, setting profit-based sales targets, and the written execution steps of a sales plan.
  • Sales Planning is the process of organizing activities that are mandatory to achieve business goals. A sales plan contains a strategic document that figures out your business targets and several resources.
  • These can be used for some activities which you perform to reach your desired goal.Sales Planning involves two steps, i.e. formation and maintenance of a particular plan, in which a salesperson is expected to use his conceptual skills to meet his objective. As such, planning is an elementary quality of intelligent behaviour.
sales planning process
Sales Planning in F.G.Planning & Sales Forecasting Software

Characteristics of Sales Plan

  • Vision Statement
  • The Mission Statement
  • Mission Statement vs Vision Statement
  • Goals and Objectives
  • Strategies and Tactics

Why important Sales Planning

  • Better implementation of Corporate Plans
  • Provide  a sense of direction
  • Focus on realistic Objectives
  • Improve Coordination
  • Facilitate Control
  • Ensure healthy interpersonal relationships
  • Reduce uncertainty and risk

Steps Of Sales Planning

  • Define a Promotional Calender
  • Analyze/Track sales Records
  • Project Sales
  • Project Results
  • Concilate  sales & Results
  • Detail  the Plan
  • Control,Evaluate,Adjust.

Sales Planning Process

  • Settings Objective
  •  Internal Situation Analysis
  •  External Environment audit
  • Determining operations to meet objectives
  • Build ,Hold,Harvest,Divest
  • Organizing for action
  • Implementing
  • Developing strategies
  • Coaching
  • Measuring Result against standards
  • Revaluating & Control

Sales Planning Features

  • Monthly Forecasted Sales Plan
  • Finished Goods, Assembly Requirment Plan
  • Component Requirment Plan
  • Raw Material Requirment Plan
  • Bill of Material for Sales ,Assembly Items
  • Procurement list based on Plan
  • Sales Plan vs Actual
Sales Plan in F.G.Planning & Sales Forecasting Software
Sales Plan vs Actual Plan in F.G Planning